2020 study · PNAS
when peer pressure makes teens safer
most research on teens and peer pressure is about peers encouraging risk-taking behavior. we asked what happens when teens observe their peers making safe choices, and found that teens who had never used substances were more influenced by these safe peers.
when people talk about teens and peer pressure, it’s often about friends pushing each other toward risk. we wanted to know what happens when peers push others towards the safe option instead. 78 teens, ages 15 to 17, chose between gambles, sometimes on their own and sometimes after seeing what two other players picked.
teens who said they’d never used substances gave more weight to peers’ safe choices than teens who had. we saw the same difference in vmPFC, a brain region that helps track how much we value different options. when peers picked the risky gamble, the two groups looked about the same. peer influence can work in both directions, and for these teens, the safe direction is the one that was associated with not using substances.
a quick game
let’s start with a game. pick the gamble you’d rather play. after four rounds, you’ll see what two other players chose before you decide.
teens in our study played a version of this, sometimes alone and sometimes after seeing what peers chose. we wanted to know whether a peer’s choice made that option more appealing, and whether it mattered if the peers played it safe or took the risk.
what 78 teens chose
78 teens made ‘gamble’ choices like the ones you just made, sometimes alone and sometimes after seeing two peers’ choices. in the plot on the right, each dot is one teen. the higher the dot, the more extra value a peer’s safe choice added to that option for them.
blue dots are teens who said they’d never used substances. coral dots are teens who reported some use.
measuring the value a peer’s choice adds
how did we quantify extra value? we used a computational model, a series of equations with parameters that are fit to the choices of each participant, that first estimates how much each person likes a gamble on its own, given how much risk they’re comfortable with (the ‘risk preference’ parameter). then it estimates how much seeing a peer pick that gamble adds on top (the ‘social value’ parameter, called other-conferred utility in the paper).
teens who had never used substances got a bigger value boost from peers’ safe choices than teens who had.
0.5 on this scale means a peer’s choice added nothing.
when peers take the risk
now look at trials where the peers picked the riskier gamble. the same teens’ dots move to show how much those risky choices added.
here the two group averages sit close together, and we didn’t find a difference tied to substance use. the difference only showed up for safe choices. in other words, differences between substance-use groups seemed specific to safe influence.
the same pattern in vmPFC
31 of these teens also had fMRI scans, which track changes in blood flow as a stand-in for brain activity. we looked at vmPFC, a region whose activity tracks the value of a given option.
now each dot shows one teen’s vmPFC response to the value added by peers’ safe choices. the same pattern appeared: the response was stronger in teens who had never used substances. their choices and their brain’s value signal told the same story.
only the 31 teens who were scanned appear here, so there are fewer dots.
risky peers in vmPFC
on the other hand, when we look at brain responses in vmPFC to risky peers, we didn’t find a difference in vmPFC between the two groups. again, this mirrors our computational model findings that there is no difference in risky influence between substance use groups.
the model is called the ‘other-conferred utility’ model. it starts with each person’s own value for a gamble, their risk preference, based on its possible outcomes and how much risk they like. then it adds a separate value ‘boost’ for the option that peers chose. we estimated that boost separately for safe and risky peer choices to see if teens responded differently to each type of influence.
for the brain analysis, we asked whether vmPFC activity tracked the value peers added, and whether that differed with substance use. again, this was measured separately for safe and risky influence so we could examine if they differed. the scanned group had 15 teens who reported no use and 16 who reported some.
see the original figure

which gamble would you rather play?
made-up gambles in the style of our task. no real money, and your answers stay on this page.
safe influence
bringing the brain into view…
the 3D brain could not load.
vmPFC
it helps track how much an option is worth to us. the color shows roughly where vmPFC is, not the exact spot the estimates below come from.
safe peers: a stronger response in teens who had never used substances.
for the aficionados: the difference between the groups from the paper: P = 0.021social-value index
source: Chung, Orloff et al., 2020 ↗ · figures 1b & 2a.
see the plotted values
rescaled model estimates, not how often someone copied.
| display label | safer peers | riskier peers |
|---|---|---|
| exposed-01 | 0.559 | 0.590 |
| naive-01 | 0.762 | 0.663 |
| naive-02 | 0.867 | 0.119 |
| naive-03 | 0.518 | 0.547 |
| naive-04 | 0.925 | 0.251 |
| exposed-02 | 0.577 | 0.619 |
| exposed-03 | 0.575 | 0.429 |
| exposed-04 | 0.571 | 0.249 |
| exposed-05 | 0.572 | 0.656 |
| naive-05 | 0.562 | 0.682 |
| exposed-06 | 0.576 | 0.583 |
| naive-06 | 0.541 | 0.543 |
| naive-07 | 0.562 | 0.727 |
| naive-08 | 0.763 | 0.294 |
| exposed-07 | 0.578 | 0.751 |
| exposed-08 | 0.509 | 0.507 |
| naive-09 | 0.637 | 0.776 |
| naive-10 | 0.810 | 0.735 |
| exposed-09 | 0.532 | 0.607 |
| naive-11 | 0.766 | 0.640 |
| naive-12 | 0.556 | 0.369 |
| naive-13 | 0.703 | 0.571 |
| exposed-10 | 0.846 | 0.254 |
| exposed-11 | 0.531 | 0.530 |
| exposed-12 | 0.603 | 0.506 |
| naive-14 | 0.509 | 0.509 |
| exposed-13 | 0.567 | 0.726 |
| exposed-14 | 0.619 | 0.235 |
| naive-15 | 0.853 | 0.155 |
| exposed-15 | 0.529 | 0.538 |
| exposed-16 | 0.532 | 0.557 |
| naive-16 | 0.517 | 0.554 |
| naive-17 | 0.597 | 0.592 |
| exposed-17 | 0.519 | 0.529 |
| naive-18 | 0.645 | 0.834 |
| naive-19 | 0.892 | 0.201 |
| naive-20 | 0.613 | 0.702 |
| exposed-18 | 0.878 | 0.094 |
| exposed-19 | 0.511 | 0.517 |
| naive-21 | 0.871 | 0.126 |
| exposed-20 | 0.545 | 0.576 |
| naive-22 | 0.906 | 0.010 |
| naive-23 | 0.563 | 0.570 |
| exposed-21 | 0.852 | 0.087 |
| naive-24 | 0.523 | 0.528 |
| naive-25 | 0.784 | 0.172 |
| exposed-22 | 0.594 | 0.524 |
| naive-26 | 0.597 | 0.573 |
| exposed-23 | 0.886 | 0.992 |
| exposed-24 | 0.692 | 0.793 |
| naive-27 | 0.618 | 0.246 |
| naive-28 | 0.569 | 0.518 |
| naive-29 | 0.561 | 0.623 |
| naive-30 | 0.907 | 0.009 |
| exposed-25 | 0.553 | 0.528 |
| exposed-26 | 0.830 | 0.572 |
| naive-31 | 0.587 | 0.436 |
| naive-32 | 0.875 | 0.201 |
| exposed-27 | 0.671 | 0.200 |
| naive-33 | 0.815 | 0.394 |
| naive-34 | 0.673 | 0.599 |
| naive-35 | 0.666 | 0.834 |
| exposed-28 | 0.508 | 0.503 |
| exposed-29 | 0.515 | 0.501 |
| naive-36 | 0.538 | 0.559 |
| naive-37 | 0.582 | 0.621 |
| naive-38 | 0.572 | 0.427 |
| naive-39 | 0.524 | 0.567 |
| naive-40 | 0.736 | 0.573 |
| exposed-30 | 0.544 | 0.507 |
| naive-41 | 0.543 | 0.498 |
| naive-42 | 0.505 | 0.505 |
| exposed-31 | 0.699 | 0.802 |
| naive-43 | 0.866 | 0.945 |
| naive-44 | 0.512 | 0.511 |
| naive-45 | 0.503 | 0.503 |
| exposed-32 | 0.564 | 0.554 |
| naive-46 | 0.555 | 0.563 |
see the brain estimates
31 of the same teens; value-related estimates from vmPFC.
| display label | safer peers | riskier peers |
|---|---|---|
| exposed-01 | -0.893 | 0.693 |
| naive-01 | 0.101 | -0.228 |
| naive-02 | 0.327 | 0.063 |
| naive-03 | -0.159 | -0.328 |
| naive-04 | 0.779 | 0.310 |
| exposed-02 | -0.788 | 0.186 |
| exposed-03 | -0.223 | 0.098 |
| exposed-04 | -0.205 | 1.736 |
| exposed-05 | -0.371 | 0.048 |
| naive-05 | -0.397 | 0.505 |
| exposed-06 | -0.697 | 0.921 |
| naive-06 | 0.199 | 0.974 |
| naive-07 | 0.434 | -0.943 |
| naive-08 | 0.848 | 0.274 |
| exposed-07 | -0.275 | -1.245 |
| exposed-08 | -0.866 | -0.387 |
| naive-09 | -0.013 | 0.302 |
| naive-10 | 0.604 | 1.498 |
| exposed-09 | -0.263 | -1.205 |
| naive-11 | 0.990 | -0.926 |
| naive-12 | 0.228 | 0.783 |
| naive-13 | -0.497 | 0.055 |
| exposed-10 | 0.282 | -0.018 |
| exposed-11 | 0.485 | 0.918 |
| exposed-12 | -0.298 | 0.202 |
| naive-14 | -0.092 | 0.421 |
| exposed-13 | 0.056 | -0.029 |
| exposed-14 | 0.487 | -0.362 |
| naive-15 | 0.492 | 0.238 |
| exposed-15 | -0.067 | 0.298 |
| exposed-16 | -0.903 | 0.328 |
the brain evidence
vmPFC responses to peers’ choices
this is the original figure from our paper: the spot in vmPFC we analyzed, and each teen’s estimates from that spot.
fMRI · 31 of the 78 teens
figure 2A from Chung, Orloff and colleagues. blue is safe influence and red is risky influence. minus means no reported substance use; plus means some.
ventromedial prefrontal cortex (vmPFC)
its activity tracks how much we value an option.
what we found here
vmPFC responses to peers’ safe choices differed between teens who had and hadn’t used substances. we didn’t find that difference for peers’ risky choices.